Turn GEN into your personal research assistant — monitor trends in your niche and ask questions about what's working right now.

Most brands create content based on guesswork. What's trending? What are competitors doing? What topics does your audience actually care about? You could spend hours scrolling TikTok trying to figure it out.

Or you could let GEN do the research for you.

GEN has two powerful research tools: Automations for continuous trend monitoring, and AI Chat inside Vidsheets for on-demand research. Together, they make sure every video you create is backed by real data — not hunches.

💡 Did you know? GEN's trend intelligence catches emerging trends 48 hours before they peak — so you're riding the wave, not chasing it.

Set Up Trend Monitoring with Automations

The Automations tab in your left sidebar is where you tell GEN what to watch. Set up hashtags, keywords, and accounts to monitor — and GEN continuously tracks what's gaining traction in your niche.

How to Set Up Monitoring

Click Automations in your left sidebar
Select the type of monitoring you want to set up
Enter your hashtags — the topics your audience follows (e.g., #skincare, #fitnesstips, #smallbusiness)
Enter your keywords — specific terms GEN should track (e.g., "vitamin C serum", "morning routine", "meal prep")
Add accounts to watch — competitors, influencers, or creators in your space
Let the automation run — GEN will continuously gather intelligence

⚡ Pro Move: Don't just monitor your own niche — monitor adjacent niches too. A fitness brand should also track wellness, nutrition, and mental health hashtags. The best content ideas come from cross-pollination.

What Trend Monitoring Gives You

Once your automations are running, GEN builds a real-time picture of your niche:

Trending sounds and formats — which audio clips and video styles are gaining momentum
Popular topics — what your target audience is talking about right now
Competitor activity — what content is performing for accounts you're watching
Emerging patterns — signals that a topic is about to blow up before it hits mainstream

This intelligence feeds directly into your content creation. When you sit down to build videos in your Vidsheet, you're not starting from zero — you're starting from data.

📈 How a faceless YouTube creator uses this: One creator set up keyword monitoring for "personal finance tips" and "investing for beginners." GEN surfaced 12 trending sub-topics in the first week. They turned each one into a Short using Image from Text + voice clone. Result: 28K subscribers in 47 days.

Chat with GEN: Your On-Demand Research Assistant

Inside any Vidsheet, you can chat directly with GEN to research topics, analyze content, and generate ideas — all without leaving your workspace.

Think of it as having a research analyst sitting next to you who knows your niche, your competitors, and what's trending right now.

How to Use GEN Chat

Open any project in your Vidsheet
Look for the Chat panel
Type your question or request in natural language
GEN responds with research, ideas, and actionable content suggestions

Real-World Examples: What to Ask GEN

Here's what GEN users actually type into chat — and the kind of results they get:

Competitor analysis:

"Analyze @competitorbrand's last 20 TikToks and tell me what's working"
"What kind of content is @influencername posting that gets the most engagement?"
"Compare the content strategy of these 3 accounts: @brand1 @brand2 @brand3"

Topic research:

"What are the most popular beauty topics on TikTok right now?"
"What fitness trends are gaining momentum this week?"
"Tell me the current political issues being discussed on social media"
"What are people asking about supplements in the comments sections?"

Script and idea generation:

"Give me 10 video ideas for a skincare brand targeting women 25-35"
"Write 5 hooks based on the trending topic 'morning routine'"
"Analyze this person's content and create some scripts in their style for my brand"
"What questions are people asking about home workouts? Turn each one into a video concept."

Trend interpretation:

"What trending sounds should I use for product showcase videos?"
"Break down why this viral video format works and how I can adapt it"
"What content angles are underused in the pet food niche?"

⚡ Pro Move: Use chat to generate content ideas, then turn those ideas directly into Vidsheet rows. Ask GEN: "Give me 10 video ideas about ###{{Product Name}}" — then create one row per idea. That's 10 videos planned in 2 minutes.

The Research → Content Pipeline

Here's how power users combine both tools into a workflow:

Monitor: Set up automations with your niche hashtags and competitor accounts
Research: Ask GEN chat what's trending and what's working for competitors
Plan: Generate 10-20 video ideas based on the research
Create: Turn each idea into a Vidsheet row with variables and duplication
Publish: Connect your social accounts and schedule everything from the calendar

This is how you go from "what should I post?" to "I have 30 data-backed videos ready to go" in a single session.

💡 Did you know? 67% of GEN users reported at least one video crossing 50K views within their first 30 days — and most of them used trend monitoring to pick their topics.

What Brands Like Yours Are Doing

🛍️ E-commerce brands → Monitoring competitor product launches and trending review formats
💄 Beauty brands → Tracking trending ingredients, routines, and before/after formats
🏋️ Fitness brands → Following workout trends, challenge formats, and motivational hooks
🎬 Faceless YouTube creators → Researching underserved niches and trending questions to answer