Organize, upload, and manage all your media files in one place for seamless video creation.
Your Assets page is GEN's media command center — where every image, video, and audio file lives, ready to fuel your video creation pipeline. Think of it as your brand's digital vault, organized and accessible whenever inspiration strikes.
Whether you're managing a growing library of product shots, brand videos, or audio clips, Assets keeps everything organized and instantly available for your video creation workflow.
What Assets Can Do
Assets handles every media type your videos need:
Images → JPG, PNG, GIF, WebP for backgrounds, overlays, and visual elements
Videos → MP4, MOV, WebM for clips, backgrounds, and base footage
Audio → MP3, WAV, AAC for music, voiceovers, and sound effects
Documents → PDFs and text files for reference content
Uploading Your Media
Getting media into GEN is drag-and-drop simple:
Navigate to Assets → Click "Assets" in your left sidebar
Choose your method:
Drag files directly into the Assets area
Click "Upload" and select files from your computer
Bulk upload entire folders at once
Watch the magic → Files process automatically and appear in your library
⚡ Pro Move: Upload your brand kit first — logos, color palettes, fonts, and key visuals. Having these ready makes every video feel instantly on-brand.
Bulk Upload Strategy
Planning a content blitz? Upload strategically:
Product shots → Create seasonal folders before you need them
Brand assets → Keep logos and graphics in a "Brand" folder
Stock footage → Organize by mood, color, or campaign theme
Audio library → Sort by genre, energy level, or use case
Folder Organization That Scales
Smart folder structure prevents chaos as your library grows:
Folder Creation
Click "New Folder" in your Assets panel
Name it descriptively (avoid generic names like "Images")
Drag files into folders or upload directly to specific folders
Referencing Assets in Projects
When creating videos in your vidsheet:
Select any media cell → Creation card opens
Click "Upload/Select" → Your Assets library appears
Choose your file → It populates the cell automatically
Customize as needed → Apply effects, timing, or overlays
Dynamic Asset Usage
Assets become even more powerful with variables:
Product showcase → Reference different product shots across multiple video variations
Background rotation → Automatically cycle through background videos
Music library → Let GEN choose appropriate music based on video mood
💡 Did you know?
67% of GEN users reported at least one video crossing 50K views within their first 30 days — and most attribute success to having high-quality assets ready to go.
Integration with Other GEN Features
Assets work seamlessly with GEN's other tools:
Custom voices → Train AI voices using uploaded audio files
Content calendar → Preview which assets appear in scheduled content
Variables system → Reference assets dynamically across projects
Templates → Save asset combinations for reuse
Aura. If you are connected with AURA, then you can upload assets here to your phone.
Posting If you have content you want to post, you can post it from here.
Ready to start creating?
Browse our library of ready-made templates and launch your first video in minutes.